Knowing who your customers are and what they want is what fuses great omnichannel experiences. Consistency and trust are two other vital ingredients, because disconnected experiences or the lack of trust simply puts customer loyalty and revenue at risk.
Customers want personalized experiences – and they are willing to share personal data to get it. You must be able to recognize your customers in all channels and provide them with an easy and secure platform for them to share and manage their personal data and consents with you - seeing GDPR compliance as an integrated part of the platform.
Fluid can help you connect to the anytime, anywhere customer. We offer consultancy, services and SaaS Permission Management applications enabling you to build and use customer profiles, preferences and consents legally for personalization across all channels.
SaaS Platforms for Managing Customer Identities, Profiles, Preferences and Consents
Whether you are a multi-branded, global enterprise or a small to medium enterprise operating within the EU, we have the SaaS solution that will increase registration rates and conversions and secure compliance with data privacy regulations.
Build for the Large Enterprise
For global enterprises, managing multiple digital properties across many brands
For small and medium enterprises operating solely under the EU General Data Protection Regulation
Our SaaS platform for Managing Customer Identities, Profiles, Preferences and Consents
Build for Small & Medium Enterprises Operating Under GDPR
Give your customers an easy, secure and consistent single sign-on across all digital channels using standard and/or social registration.
Create, versionize and manage any type of customer consents and polices from any source or channel.
Create workflows to support data access requests under GDPR.
Build and manage customer profiles and preferences, and document customer consents and policy history.
Document registration and handling of data access requests under GDPR.
Automate customer data and consent lifecycle management, to ensure data quality and GDPR accountability.
Configure your dashboard to meet your needs and role in marketing, IT or as a Data Protection Officer.
Real-time access to any customer data and data access requests in real-time using REST APIs.
Give your customers choice, control and info
The customers are making the rules, and with GDPR they have gained ownership of their personal data. Companies are only lending the data for a limited time and use.
Companies must adapt to a new, flexible and transparent personal data and consent management model to build trust and to fully exploit the opportunities of omnichannel personalization.
Seeing GDPR compliance as an integrated part, the model should be customer-centric, empowering customers to manage their personal data and consents. It must be easy to access and should support data access request under GDPR, such as the right to be forgotten.
Fluid can help you design and deploy a best practice personal data and consent management solution, and we can help you cleanse and perform conversion on your existing customer database.