GDPR has changed the game giving customer control over their data. Brands must adapt to convince customers to share their data. Privacy protection and being transparent about how, what and why data is collected is key. However, customers will withdraw their consent if you do not deliver what they want in return – personalized, connected experiences.
Connect with your customers
Turn privacy and transparency into
a competitive advantage
Fluid can help brands turn privacy and transparency into a competitive advantage by providing customers with easy and user-centric access to manage their profiles, preferences and consents – data that can be accessed in real-time to create personalized experiences in any touchpoint.
Knowing who your customers are and what they want
Understandably GDPR had most brand focusing on legal compliance as May 25th 2018 arrived. That is why they have not harvested the full marketing potential of the new legislature.
Some of the main challenges that brands are looking to solve are:
- Being able to identify and connect with customers and leads across touchpoints, online and offline
- To offer user-friendly access for the customer to manage their profiles, preferences and consents
- Getting real-time access to a single customer view of customers across touchpoints
Customer transparency and privacy represents an opportunity to build trusted, meaningful relationships enabling brands to increase registration rates and conversions.
Putting customers in charge of your communication
Let your customers tell you what they want, when and how they want it. Combine their expressed preferences with their actual behaviour to create a customer experience that improves your numbers – from consideration and evaluation to purchase, retention and churn.
Fluid can help you build and manage customer profiles, preferences and consents in RubiqCloud – data you can access in real-time from touchpoint.