Another McDonald’s Success

By 17. December 2015 Cases
McDonald’s Denmark have right now great success with an app-based Christmas calendar. To play and open todays door, the user must login or register in the McDonald’s app.
Fluid is behind the Data Management Platform, which ensures recognition and creation of users and updating of their data. The Data Management Platform delivers and collects data across campaigns and touchpoints and was also the foundation for this summer’s app-based game “Sommerchancen”.
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