BabyBuzz bracelets for couples in Sweden
In 2016 Libero launched BabyBuzz in Sweden. BabyBuzz is a bracelet for couples, where the pregnant woman can send vibration to her husband’s bracelet while she is feeling their child. BabyBuzz became a big success, with over 100,000 unique page references and over 2,000 members on waiting list.
Fluid has been Libero’s strategic data management and CRM partner for more than 10 years, thus developing an automated flow to BabyBuzz – from the member communication on shipping the product to questionnaire surveys using the BabyBuzz.