BigMac Bingo with over 200.000 unique participants
Fluid have developed the Data Management Platform, which made it possible for over 200,000 unique 2017 participants to use McDonald’s Big Mac bingo game. Through the App you can win a discount, free burgers or merchandise. The prizes were shown as vouchers that could be swiped at the restaurants.
The database had been developed at Fluid, so the chain’s many partners could easily access the right data at the right time. This way they could follow the participants and the development, in addition to redeeming the prizes.