Christmas-calender app boosts store traffic
In 2016, McDonald’s wanted a Christmas calendar in their existing app, where the prizes would appear as vouchers. These could be swiped in their restaurants. As a result, over 360,000 unique participants logged in and at the same time average sales increased by about 10 percent.
Fluid is behind the Data Management Platform, which ensures that the app recognize and create users and update their data. The Data Management Platform delivers and collects data across campaigns and media and has also been the foundation of several other McDonald’s app-based games.