{"id":11021,"date":"2022-01-11T12:07:50","date_gmt":"2022-01-11T12:07:50","guid":{"rendered":"https:\/\/www.fluid-solutions.dk\/?p=11021"},"modified":"2026-04-01T08:01:20","modified_gmt":"2026-04-01T08:01:20","slug":"e-mail-spam-boeder-stiger-markant","status":"publish","type":"post","link":"https:\/\/www.fluid-solutions.dk\/da\/e-mail-spam-boeder-stiger-markant\/","title":{"rendered":"230.000 kr. bliver b\u00f8den for at udsende 1.000 e-mails uden gyldigt samtykke"},"content":{"rendered":"\n\t\t
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Er du klar til den nye Markedsf\u00f8ringslov?<\/strong><\/p>\n\t<\/div>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t

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Den 1. januar 2022 tr\u00e5dte den nye Markedsf\u00f8ringslov<\/a> i kraft og med den indf\u00f8res en ny b\u00f8demodel for overtr\u00e6delse af spam-reglerne. Det kan hurtigt blive en dyr aff\u00e6re, hvis du ikke har styr p\u00e5 indsamling og h\u00e5ndtering af dine permissions. Prisen for at udsende 100 e-mails uden samtykke stiger fra 10.000 kr. til 50.000 kr. Herudover koster yderligere e-mails 200 kr.\/stk. Sender du derfor 1.000 e-mails uden gyldigt samtykke bliver b\u00f8den derfor p\u00e5 230.000 kr.<\/p>\n

GDPR har i \u00e5r fejret 3-\u00e5rs f\u00f8dselsdag, men der er forsat masser at arbejde med ude i virksomhederne. Fluid skrev en blog<\/a>\u00a0 i 2020. P\u00e5 det tidspunkt var det kun ca. 20% af virksomhederne i EU, UK og USA, der var fuldt GDPR-kompatible. Der er alts\u00e5 forsat masser at arbejde med.<\/p>\n\t<\/div>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t

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Tekniske barrierer er ofte den st\u00f8rste udfordring<\/strong><\/p>\n\t<\/div>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t

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Virksomheden er forsat udfordret pga. tekniske barrierer fordi kundedata opbevares i flere forskellige systemer (data siloer) – systemer der ikke i tilstr\u00e6kkelig grad er integreret. Derudover er det kun de f\u00e6rreste salgs- og marketingsystemer, der er bygget til effektivt at h\u00e5ndtere indsamling og h\u00e5ndtering af samtykker p\u00e5 tv\u00e6rs af forretningssystemer, platforme og touchpoints. Ikke desto mindre, er det ofte i e-mail-, crm- og\/eller i marketing automation-systemet, at virksomheden h\u00e5ndterer samtykkerne.<\/p>\n\t<\/div>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t

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Lead generering: Den nye cookie lovgivning har \u00f8get fokus p\u00e5 opsamling af 1. parts data<\/strong><\/p>\n\t<\/div>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t

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En anden og nyere udfordring er det \u00f8gede fokus p\u00e5 at eje kundedata selv fra vugge til grav – ikke mindst ifm. lead generering drevet af den nye cookie lovgivning. Kommunikationen er digital, her-og-nu og den g\u00e5r p\u00e5 tv\u00e6rs af nye og gamle kanaler (omnichannel). Det kr\u00e6ver derfor, at virksomheden kan opsamle, matche, validere og kategorisere leads og samtykker i realtid p\u00e5 tv\u00e6rs af systemer og touchpoints. Det er foruds\u00e6tningen for, at der kan skabes en hurtigt, relevant og personlig f\u00f8rste kontakt til kunden.<\/p>\n\t<\/div>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t

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Data Governance: \u00c5rsagen til mange GDPR b\u00f8der<\/strong><\/p>\n\t<\/div>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t

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Der er ogs\u00e5 blevet talt meget om data governance. Ift. samtykker handler det i h\u00f8j grad om, at virksomheden har et samlet overblik og at der er styr p\u00e5 dokumentationen. Hvilken specifik samtykketekst, i hvilken kanal, og p\u00e5 hvilket tidspunkt blev samtykket afgivet? Har kunden eftf. tilbagekaldt samtykket helt eller delvis? Er samtykket forsat gyldigt? Er samtykket for generelt formuleret?<\/p>\n

Et andet centralt omr\u00e5de er data retention og slettefrister. N\u00e5r kundedata ligger spredt i forskellige forretningssystemer, s\u00e5 kan det sv\u00e6rt at h\u00e5ndtere effektivt. Processerne er ofte h\u00e5ndb\u00e5rne og personafh\u00e6ngige fremfor automatiserede pba. fastlagte politikker og forretningsregler. Det \u00f8ger risikoen for fejl og forglemmelser.<\/p>\n\t<\/div>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t

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Datatilsynet \u2013 flere tilsyn p\u00e5 vej?<\/strong><\/p>\n\t<\/div>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t

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Datatilsynet opdaterede i sommer 2021 deres vejledning om samtykke<\/a> , ligesom de lancerede en GDPR selvtest<\/a>\u00a0med 57 sp\u00f8rgsm\u00e5l samt en tilknyttet vejledning. Det skete p\u00e5 bagkant af, at Rigsrevisionen<\/a>\u00a0 i 2020 var ude at kritisere Datatilsynet for forsinkede vejledninger og for at gennemf\u00f8re for f\u00e5 tilsyn. Med den nye Markedsf\u00f8ringslov, der tr\u00e6der i kraft pr. 1. januar 2022, skal virksomhederne derfor indstille sig p\u00e5 flere tilsyn og dermed b\u00f8der, der f\u00e5r et nyk opad.<\/p>\n\t<\/div>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t

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F\u00e5 inspiration og et gratis eftersyn<\/strong><\/p>\n\t<\/div>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t

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Fluid er specialister p\u00e5 r\u00e5dgivning og l\u00f8sningerne inden for permission og lead management, hvor vi bl.a. i \u00e5r har arbejdet med virksomheder som Norlys <\/a>(tidl. Boxer) og Hjerteforeningen<\/a>. L\u00e6s de to cases. M\u00e5ske oplever du nogle af de samme udfordringer, der \u2013 hvis de bliver l\u00f8st \u2013 giver bedre kundeoplevelser og flere konverteringer i arbejdet med lead generering.<\/p>\n

Vi tager gerne et uforpligtende m\u00f8de og kvitterer eftf. med et gratis eftersyn samt en l\u00f8sningsskitse med vores anbefaling til mulige indsatsr\u00e5der og l\u00f8sning heraf.<\/p>\n\t<\/div>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t

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Kontakt Niels Chr. M\u00f8ller p\u00e5 +45 40 63 41 41<\/p>\n

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V\u00e6r sikker p\u00e5 ikke at g\u00e5 glip af en opdatering og f\u00f8lg os p\u00e5\u00a0Linkedin\u00a0<\/a>og\u00a0Facebook<\/a>.<\/p>\n\t<\/div>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"Er du klar til den nye Markedsf\u00f8ringslov? 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