{"id":13752,"date":"2026-04-29T11:45:59","date_gmt":"2026-04-29T11:45:59","guid":{"rendered":"https:\/\/www.fluid-solutions.dk\/?p=13752"},"modified":"2026-06-12T13:44:04","modified_gmt":"2026-06-12T13:44:04","slug":"i-har-masser-af-kundedata-men-kan-i-faktisk-bruge-dem","status":"publish","type":"post","link":"https:\/\/www.fluid-solutions.dk\/da\/i-har-masser-af-kundedata-men-kan-i-faktisk-bruge-dem\/","title":{"rendered":"I har masser af kundedata \u2013 men kan I faktisk bruge dem?"},"content":{"rendered":"\n\t\t<div id=\"fws_6a5696d2b3866\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone \"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element \" >\n\t<div class=\"wpb_wrapper\">\n\t\t<p>Mange st\u00f8rre virksomheder har ikke et dataproblem. De har et aktiveringsproblem.<\/p>\n<p>De har store m\u00e6ngder kundedata, komplekse systemlandskaber og ambiti\u00f8se marketingstrategier, men alligevel bliver data ikke omsat til reel v\u00e6rdi.<\/p>\n<p>Hvorfor? Fordi de mangler styr p\u00e5 samtykker \u2013 og dermed hvordan deres data m\u00e5 bruges.<\/p>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"divider-wrap\" data-alignment=\"default\"><div style=\"height: 25px;\" class=\"divider\"><\/div><\/div>\n<div class=\"wpb_text_column wpb_content_element \" >\n\t<div class=\"wpb_wrapper\">\n\t\t<p style=\"font-size: 18px; font-weight: bold; color: #02535f;\">Data findes \u2013 men kan ikke bruges<\/p>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"divider-wrap\" data-alignment=\"default\"><div style=\"height: 25px;\" class=\"divider\"><\/div><\/div>\n<div class=\"wpb_text_column wpb_content_element \" >\n\t<div class=\"wpb_wrapper\">\n\t\t<p>I praksis ser vi de samme udfordringer:<\/p>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"divider-wrap\" data-alignment=\"default\"><div style=\"height: 25px;\" class=\"divider\"><\/div><\/div><div class=\"nectar-fancy-ul\" data-list-icon=\"icon-salient-thin-line\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> \n<ul>\n<li>Samtykker er uklare, for\u00e6ldede eller spredt p\u00e5 tv\u00e6rs af systemer<\/li>\n<li>Kundeprofiler er fragmenterede og inkonsistente<\/li>\n<li>Leads h\u00e5ndteres manuelt eller uden struktur<\/li>\n<\/ul>\n <\/div>\n<div class=\"wpb_text_column wpb_content_element \" >\n\t<div class=\"wpb_wrapper\">\n\t\t<p>Det betyder, at:<\/p>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"divider-wrap\" data-alignment=\"default\"><div style=\"height: 25px;\" class=\"divider\"><\/div><\/div><div class=\"nectar-fancy-ul\" data-list-icon=\"icon-salient-thin-line\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> \n<ul>\n<li>Marketing kan ikke bruge data effektivt og sikkert<\/li>\n<li>Compliance kan ikke dokumentere korrekt brug<\/li>\n<li>Virksomheden mister b\u00e5de konverteringer og oms\u00e6tning<\/li>\n<\/ul>\n <\/div>\n<div class=\"wpb_text_column wpb_content_element \" >\n\t<div class=\"wpb_wrapper\">\n\t\t<p>Kort sagt: Data er der \u2013 men de kan ikke bruges effektivt og sikkert.<\/p>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"divider-wrap\" data-alignment=\"default\"><div style=\"height: 25px;\" class=\"divider\"><\/div><\/div>\n<div class=\"wpb_text_column wpb_content_element \" >\n\t<div class=\"wpb_wrapper\">\n\t\t<p style=\"font-size: 18px; font-weight: bold; color: #02535f;\">Tre grunde til, at data ikke skaber v\u00e6rdi<\/p>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"divider-wrap\" data-alignment=\"default\"><div style=\"height: 25px;\" class=\"divider\"><\/div><\/div>\n<div class=\"wpb_text_column wpb_content_element \" >\n\t<div class=\"wpb_wrapper\">\n\t\t<p>I praksis ser vi is\u00e6r tre \u00e5rsager:<\/p>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"divider-wrap\" data-alignment=\"default\"><div style=\"height: 25px;\" class=\"divider\"><\/div><\/div>\n<div class=\"wpb_text_column wpb_content_element \" >\n\t<div class=\"wpb_wrapper\">\n\t\t<ol>\n<li>Samtykker kan ikke bruges: Samtykker er ofte gemt lokalt i systemer eller mangler dokumentation. Det g\u00f8r dem sv\u00e6re \u2013 eller risikable \u2013 at bruge i praksis.<\/li>\n<li>Kundeprofiler h\u00e6nger ikke sammen: N\u00e5r data ligger spredt i CRM, marketing automation og andre systemer, mangler der et samlet overblik over kunden.<\/li>\n<li>Leads bliver ikke fulgt op effektivt: Leads g\u00e5r tabt, bliver ikke valideret eller f\u00f8lges ikke op hurtigt nok \u2013 og dermed mister de v\u00e6rdi.<\/li>\n<\/ol>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"divider-wrap\" data-alignment=\"default\"><div style=\"height: 25px;\" class=\"divider\"><\/div><\/div>\n<div class=\"wpb_text_column wpb_content_element \" >\n\t<div class=\"wpb_wrapper\">\n\t\t<p style=\"font-size: 18px; font-weight: bold; color: #02535f;\">N\u00e5r data begynder at skabe v\u00e6rdi<\/p>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"divider-wrap\" data-alignment=\"default\"><div style=\"height: 25px;\" class=\"divider\"><\/div><\/div>\n<div class=\"wpb_text_column wpb_content_element \" >\n\t<div class=\"wpb_wrapper\">\n\t\t<p>De virksomheder, der lykkes med datadrevet marketing, har \u00e9t f\u00e6lles kendetegn: De har styr p\u00e5 deres samtykker \u2013 og dermed hvordan deres data m\u00e5 bruges.<\/p>\n<p>RubiqCloud er bygget til netop dette.<\/p>\n<p>Ikke som endnu et system \u2013 men som et f\u00e6lles fundament, der g\u00f8r data brugbare og lovlige at anvende p\u00e5 tv\u00e6rs af systemer og kanaler.<\/p>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"divider-wrap\" data-alignment=\"default\"><div style=\"height: 25px;\" class=\"divider\"><\/div><\/div>\n<div class=\"wpb_text_column wpb_content_element \" >\n\t<div class=\"wpb_wrapper\">\n\t\t<p style=\"font-size: 18px; font-weight: bold; color: #02535f;\">S\u00e5dan g\u00f8r RubiqCloud data brugbare<\/p>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"divider-wrap\" data-alignment=\"default\"><div style=\"height: 25px;\" class=\"divider\"><\/div><\/div>\n<div class=\"wpb_text_column wpb_content_element \" >\n\t<div class=\"wpb_wrapper\">\n\t\t<p>RubiqCloud sikrer, at jeres data kan bruges \u2013 korrekt, dokumenteret og p\u00e5 tv\u00e6rs af systemer og kanaler:<\/p>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"divider-wrap\" data-alignment=\"default\"><div style=\"height: 25px;\" class=\"divider\"><\/div><\/div>\n<div class=\"wpb_text_column wpb_content_element \" >\n\t<div class=\"wpb_wrapper\">\n\t\t<p><b>\ud83d\udee1\ufe0fConsent &amp; Preferences<\/b><\/p>\n\t<\/div>\n<\/div>\n\n\n\n\n<div class=\"wpb_text_column wpb_content_element \" >\n\t<div class=\"wpb_wrapper\">\n\t\t<p>Alle samtykker og pr\u00e6ferencer centraliseres, dokumenteres og holdes opdateret \u2013 s\u00e5 de kan bruges aktivt p\u00e5 tv\u00e6rs af systemer og kanaler. Resultatet er sikker compliance og bedre kundeoplevelser.<\/p>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"divider-wrap\" data-alignment=\"default\"><div style=\"height: 25px;\" class=\"divider\"><\/div><\/div>\n<div class=\"wpb_text_column wpb_content_element \" >\n\t<div class=\"wpb_wrapper\">\n\t\t<p><span style=\"font-weight: 400;\">\ud83d\udc64 <strong>Customer Profile<\/strong><\/span><\/p>\n\t<\/div>\n<\/div>\n\n\n\n\n<div class=\"wpb_text_column wpb_content_element \" >\n\t<div class=\"wpb_wrapper\">\n\t\t<p>Kundeprofiler samles og holdes opdateret p\u00e5 tv\u00e6rs af systemer \u2013 hvor samtykker og pr\u00e6ferencer er knyttet til kunden, ikke systemet. Resultatet er bedre personalisering og sikker identifikation.<\/p>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"divider-wrap\" data-alignment=\"default\"><div style=\"height: 25px;\" class=\"divider\"><\/div><\/div>\n<div class=\"wpb_text_column wpb_content_element \" >\n\t<div class=\"wpb_wrapper\">\n\t\t<p><span style=\"font-weight: 400;\">\ud83c\udfaf <strong>Lead<\/strong><\/span><\/p>\n\t<\/div>\n<\/div>\n\n\n\n\n<div class=\"wpb_text_column wpb_content_element \" >\n\t<div class=\"wpb_wrapper\">\n\t\t<p>Alle leads indsamles, valideres og aktiveres automatisk p\u00e5 tv\u00e6rs af kampagner og kanaler. Resultatet er hurtigere opf\u00f8lgning og h\u00f8jere konvertering.<\/p>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"divider-wrap\" data-alignment=\"default\"><div style=\"height: 25px;\" class=\"divider\"><\/div><\/div>\n<div class=\"wpb_text_column wpb_content_element \" >\n\t<div class=\"wpb_wrapper\">\n\t\t<p style=\"font-size: 18px; font-weight: bold; color: #02535f;\">Hvad betyder det i praksis?<\/p>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"divider-wrap\" data-alignment=\"default\"><div style=\"height: 25px;\" class=\"divider\"><\/div><\/div>\n<div class=\"wpb_text_column wpb_content_element \" >\n\t<div class=\"wpb_wrapper\">\n\t\t<p><span style=\"font-weight: 400;\">\u2705<\/span> I kan kontakte flere kunder \u2013 lovligt<br \/>\n<span style=\"font-weight: 400;\">\u2705<\/span> I kan arbejde med personalisering p\u00e5 tv\u00e6rs af kanaler<br \/>\n<span style=\"font-weight: 400;\">\u2705<\/span> I kan reagere hurtigere p\u00e5 leads og adf\u00e6rd<br \/>\n<span style=\"font-weight: 400;\">\u2705<\/span> I f\u00e5r h\u00f8jere datakvalitet og reducerer compliance-risiko markant<\/p>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"divider-wrap\" data-alignment=\"default\"><div style=\"height: 25px;\" class=\"divider\"><\/div><\/div>\n<div class=\"wpb_text_column wpb_content_element \" >\n\t<div class=\"wpb_wrapper\">\n\t\t<p>Og vigtigst: I begynder at skabe reel v\u00e6rdi med de data, I allerede har.<\/p>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"divider-wrap\" data-alignment=\"default\"><div style=\"height: 25px;\" class=\"divider\"><\/div><\/div>\n<div class=\"wpb_text_column wpb_content_element \" >\n\t<div class=\"wpb_wrapper\">\n\t\t<p style=\"font-size: 18px; font-weight: bold; color: #02535f;\">Klar til at arbejde datadrevet \u2013 rigtigt?<\/p>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"divider-wrap\" data-alignment=\"default\"><div style=\"height: 25px;\" class=\"divider\"><\/div><\/div>\n<div class=\"wpb_text_column wpb_content_element \" >\n\t<div class=\"wpb_wrapper\">\n\t\t<p>Effektiv og compliant marketing handler ikke om flere v\u00e6rkt\u00f8jer. Det handler om at kunne bruge de data, I allerede har \u2013 korrekt, effektivt og p\u00e5 tv\u00e6rs af systemer og kanaler.<\/p>\n<p>Det kr\u00e6ver et st\u00e6rkt fundament.<\/p>\n<p>Vil du h\u00f8re, hvordan RubiqCloud kan g\u00f8re jeres data klar til brug? \ud83d\udc49 <a href=\"https:\/\/www.fluid-solutions.dk\/da\/kontakt-os\/\">Kontakt os her<\/a><\/p>\n\t<\/div>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"Mange st\u00f8rre virksomheder har ikke et dataproblem. De har et aktiveringsproblem. De har store m\u00e6ngder kundedata, komplekse systemlandskaber og...","protected":false},"author":2,"featured_media":13885,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[261],"tags":[],"class_list":["post-13752","post","type-post","status-publish","format-standard","has-post-thumbnail","category-rubiqcloud"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>I har masser af kundedata \u2013 men kan I faktisk bruge dem? - Fluid A\/S<\/title>\n<meta name=\"description\" content=\"F\u00e5 styr p\u00e5 samtykker, kundedata og leads med RubiqCloud. 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G\u00f8r jeres data brugbare, compliant og klar til personalisering p\u00e5 tv\u00e6rs af kanaler.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.fluid-solutions.dk\/da\/i-har-masser-af-kundedata-men-kan-i-faktisk-bruge-dem\/\" \/>\n<meta property=\"og:site_name\" content=\"Fluid A\/S\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/fluidsolutionsdk\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/fluidsolutionsdk\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-29T11:45:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-12T13:44:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.fluid-solutions.dk\/wp-content\/uploads\/Ny-kundedata-til-LinkedIn-1030x647.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1030\" \/>\n\t<meta property=\"og:image:height\" content=\"647\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Niels Chr. M\u00f8ller\" \/>\n<meta name=\"twitter:label1\" content=\"Skrevet af\" \/>\n\t<meta name=\"twitter:data1\" content=\"Niels Chr. M\u00f8ller\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimeret l\u00e6setid\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.fluid-solutions.dk\\\/i-har-masser-af-kundedata-men-kan-i-faktisk-bruge-dem\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.fluid-solutions.dk\\\/i-har-masser-af-kundedata-men-kan-i-faktisk-bruge-dem\\\/\"},\"author\":{\"name\":\"Niels Chr. 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