About Fluid

Our company, our promise


We are Fluid. Danish but Nordic in our orientation. Consumer data is the core of what we do. We are very passionate about it – at times even evangelistic – because data is key, when brands are working to build meaningful and lasting customer experiences.

The buzzword, that best describes us, is a Marketing Service Provider. In short we can help you connect with your prospects and customers in whatever channel or device they are using, and we can help you create a personalized and seamless experience for each and everyone who “knocks on your door.” If done the right way this will increase your conversion and loyalty, it will strengthen consumer trust in your brand, and it will secure legal compliance.

Meet our team

We are designers, system architects, data specialists, project managers and more. We come from many countries and backgrounds, and we value variety of ideas and new perspectives.

Niels Christian Møller


Tel. +45 40 63 41 41

Karina Kastrup Ibsen

Account Director

Tel. +45 25 65 26 54

Vinni Hyttel Bach

Account Director

Tel. +45 25 65 26 51

Dorthe Dreves Larsen

Project Manager

Tel. +45 25 65 26 50

Jesper Schaadt

Jesper Schaadt

Technical Director

Tel. +45 25 65 26 70

Our history

Fluid A/S, formerly known as Express A/S, has been a pioneer in the field of data-driven, personalized communication. We built and operated the database and fulfilment platform for one of the first consumer loyalty programs in Denmark. We enabled one-to-one and multi-channel campaigns by the millennium, and we have worked with larger companies and brands in nearly every industry.

In 2014 and after 25 years of existence the company was split into two: Fluid and Express Paperbased. Fluid was to focus on consultancy and data management for intelligent, real-time digital marketing, while Express Paperbased focused on data-driven, individualised offline communication. The two companies are still closely related today in ownership and in day-to-day customer operations.

However, the DNA of the company has stayed the same: Data for Personalization.

Join us

Fluid is always on the lookout for the best and brightest employees who have a great appetite, new ideas and perspectives on data management for intelligent, real-time marketing. We value a fun and challenging environment where customer orientation is key. We work and play together as a team. We are dependable because we know that reliability is our primary service, and our competencies our “License to Play.”

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