Dialogue company splits in two

By 7. May 2014 April 10th, 2018 News

by Jakob M. Larsen

Express has the infrastructure for the direct marketing efforts of many Danish agencies. Now the company splits into two business units. If you work with Direct Marketing you have surely noticed the campaign from the Danish Defence that was awarded an array of prices at Danish and international Direct Marketing Award shows.

Attention typically goes solely to the agencies behind the campaigns, in this case Public and RelationshusetGekko, but the data platform that has enabled the campaigns was designed and delivered by Express.

After 25 years of enabling numerous direct Marketing campaigns Express will split into two separate business units, Fluid and Express Paperbased.

Digital on one side, print on the other

Fluid will focus on the growing market for outsourced data management and digital communication, while Express Paperbased will evolve around data-driven offline communication.

The two new business units will continue to collaborate closely on existing projects, for instance employing the campaign tool, dialogportal. In actual fact we operate in two different markets, and now we draw the logical consequence of this. Narrowing our focus means that we will be able to generate even greater value for the individual customer, says Niels Christian Møller, formerly CEO at Express and now head of Fluid. Customer data is an important resource in modern companies that wish to interact relevantly, profitably and in real-time with their customers. Those marketers that are best at capitalising on customer data will be tomorrow’s winners, he continues.

Fluid will focus on the growing market for outsourced data management and digital communication, while Express Paperbased will evolve around data-driven offline communication.

Express Paperbased is headed by Claus Enersen and Henrik Boas, and the division of Express will take place on June 1st with ownership unchanged.

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