{"id":11141,"date":"2022-07-13T09:12:23","date_gmt":"2022-07-13T09:12:23","guid":{"rendered":"https:\/\/www.fluid-solutions.dk\/?p=11141"},"modified":"2026-04-01T08:00:40","modified_gmt":"2026-04-01T08:00:40","slug":"relevante-marketingoplevelser-i-overensstemmelse-med-privatlivets-fred","status":"publish","type":"post","link":"https:\/\/www.fluid-solutions.dk\/en\/relevante-marketingoplevelser-i-overensstemmelse-med-privatlivets-fred\/","title":{"rendered":"Relevante marketingoplevelser i overensstemmelse med privatlivets fred"},"content":{"rendered":"<div id=\"fws_6a67baebe6298\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<p>Privatlivets fred er p\u00e5 alles l\u00e6ber i dag.<\/p>\n<p>Forbrugerne bekymrer sig om at dele deres oplysninger og om, hvordan disse bruges. Marketingfolk bekymrer sig om opsamling af forbrugerdata og hvordan de navigerer i \u00e6ndringerne.<\/p>\n<p>Trods de mange bekymringer er der dog et f\u00e6lles \u00f8nske fra begge parter \u2013 nemlig et \u00f8nske om mere relevante oplevelser, der er i overensstemmelse med privatlivets fred.<\/p>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"divider-wrap\" data-alignment=\"default\"><div style=\"height: 25px;\" class=\"divider\"><\/div><\/div>\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<p><strong>Forbrugerne har h\u00f8je forventninger<\/strong><\/p>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"divider-wrap\" data-alignment=\"default\"><div style=\"height: 25px;\" class=\"divider\"><\/div><\/div>\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<p>Opsamling af forbrugerdata forekommer i stigende grad i marketingafdelingerne. Virksomhederne skal dog v\u00e6re opm\u00e6rksomme p\u00e5 at informere kunderne om form\u00e5let med dataopsamlingen.<\/p>\n<p>If\u00f8lge kilde: <a href=\"https:\/\/www.thinkwithgoogle.com\/future-of-marketing\/privacy-and-trust\/privacy-for-customers-and-marketers\/)\">https:\/\/www.thinkwithgoogle.com\/future-of-marketing\/privacy-and-trust\/privacy-for-customers-and-marketers\/<\/a>\u00a0har forbrugerne i stigende grad h\u00f8je forventninger, n\u00e5r det kommer til digital annoncering. Unders\u00f8gelser viser at hele 74% af kunderne \u00f8nsker annoncer, der er relevante. Alligevel er de stadig bekymrede over, hvordan deres oplysninger bruges. Specifikt 3 ting bekymrer dem:<\/p>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"divider-wrap\" data-alignment=\"default\"><div style=\"height: 25px;\" class=\"divider\"><\/div><\/div><div class=\"nectar-fancy-ul\" data-list-icon=\"icon-salient-thin-line\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> \n<ul>\n<li>Hvilke oplysninger er det, der indsamles? (F.eks. browseradf\u00e6rd, e-mail, k\u00f8n)<\/li>\n<li>Hvordan indsamles ovenst\u00e5ende oplysninger? (Tilbydes der f.eks. noget i bytte? Er der et klart incitament?)<\/li>\n<li>Hvorfor bliver oplysningerne indsamlet? (Hvordan vil de blive brugt?)<\/li>\n<\/ul>\n <\/div>\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<p>Forbrugerne er i stigende grad mindre tilb\u00f8jelige til at dele oplysninger, der virker invasive eller identificerende, dvs. oplysninger s\u00e5som deres k\u00f8n, alder, adresse, interesser eller tidligere k\u00f8b.<\/p>\n<p>1 ud af 3 brugere er villige til at dele deres e-mail uden incitament, men med det rigtige incitament s\u00e5som en rabat eller en lead magnet, tredobles deres villighed, hvilket svarer til, at 90% af brugerne deler deres e-mailadresse.<\/p>\n<p>Der er alts\u00e5 et reelt \u00f8nske fra brugere om relevant indhold og oplevelser, men tilliden er vigtigere. N\u00e5r forbrugeren har tillid til et brand, et produkt, en virksomhed, er de dobbelt s\u00e5 villige til at dele deres oplysninger.<\/p>\n<p>Hvis et brand har ry for at h\u00e5ndtere data d\u00e5rligt, er forbrugeren ogs\u00e5 mindre tilb\u00f8jelig til at dele sin e-mailadresse. Dette er vigtigt at have med i sine overvejelser, n\u00e5r man \u00f8nsker at tiltr\u00e6kke kunder. 29% af brugerne har som udgangspunkt en mistillid til alle virksomheder p\u00e5 tv\u00e6rs af enhver branche mens 64% har mistillid til virksomheder i mindst \u00e9n branche, n\u00e5r det kommer til at dele personlige oplysninger. Omkring 60% af forbrugerne tror desuden, at virksomheder s\u00e6lger deres data. En unders\u00f8gelse viser dog, at meget f\u00e5 brands rent faktisk g\u00f8r brug af denne praksis.<\/p>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"divider-wrap\" data-alignment=\"default\"><div style=\"height: 25px;\" class=\"divider\"><\/div><\/div>\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<p><strong>Succes med opsamling af data<\/strong><\/p>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"divider-wrap\" data-alignment=\"default\"><div style=\"height: 25px;\" class=\"divider\"><\/div><\/div>\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<p>Marketingfolk i dag forst\u00e5r v\u00e6rdien af data og den tillid som deres kunder har til dem, samt hvordan kundecentreret og datadrevet marketing g\u00f8r det muligt at opn\u00e5 succes p\u00e5 tv\u00e6rs af forretningsm\u00e5l. De bedste marketingfolk g\u00f8r opsamling af forbrugerdata til en win-win for b\u00e5de kunder og dem selv ved at tilbyde relevante oplevelser og gennemsigtighed. De fokuserer p\u00e5 s\u00e6rligt 3 ting i opn\u00e5elsen af tillid:<\/p>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"divider-wrap\" data-alignment=\"default\"><div style=\"height: 25px;\" class=\"divider\"><\/div><\/div><div class=\"nectar-fancy-ul\" data-list-icon=\"icon-salient-thin-line\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> \n<ul>\n<li>Gennemsigtighed<\/li>\n<li>Skabelse af relevante oplevelser med first-party data<\/li>\n<li>Opbyggelse af en datacentreret organisation<\/li>\n<\/ul>\n <\/div><div class=\"divider-wrap\" data-alignment=\"default\"><div style=\"height: 25px;\" class=\"divider\"><\/div><\/div>\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<p><strong>Gennemsigtighed <\/strong><\/p>\n\t<\/div>\n<\/div>\n\n\n\n\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<p>De bedste marketingfolk sikrer en gennemsigtig brug af kundeoplysninger ved at levere fordelene direkte til kunderne og derved aktivt opbygge kundernes tillid. Derudover kommunikerer de til kunderne, hvordan pr\u00e6cis deres oplysninger bliver h\u00e5ndteret og med hvilket form\u00e5l. De investerer desuden i partnerskaber der tilbyder privacy compliance, alts\u00e5 m\u00e5der hvorp\u00e5 data behandles i overensstemmelse med GDPR-lovgivning. Og det er vigtigt &#8211; ikke mindst for at undg\u00e5 <a href=\"https:\/\/www.fluid-solutions.dk\/en\/e-mail-spam-boeder-stiger-markant\/\" target=\"_blank\" rel=\"noopener\">b\u00f8der<\/a>.<\/p>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"divider-wrap\" data-alignment=\"default\"><div style=\"height: 25px;\" class=\"divider\"><\/div><\/div>\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<p><strong>Skabelse af relevante oplevelser med first-party\u00a0data\u00a0<\/strong><\/p>\n\t<\/div>\n<\/div>\n\n\n\n\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<p>Den gode marketingmedarbejder fokuserer p\u00e5 at indhente f\u00f8rstepartsdata, der er skr\u00e6ddersyet til kunderne. De opbygger personlige og relevante oplevelser, der lader kunderne se v\u00e6rdien af at give deres samtykke til dataindsamling.<\/p>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"divider-wrap\" data-alignment=\"default\"><div style=\"height: 25px;\" class=\"divider\"><\/div><\/div>\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<p><strong>Opbyggelse af en datacentreret organisation<\/strong><\/p>\n\t<\/div>\n<\/div>\n\n\n\n\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<p>CMO\u2019er (Chief Marketing Officers) er i stand til at uddanne interne medarbejdere i virksomhedens privatlivspolitikker og strategier, og hvordan for eksempel et skift fra tredjeparts til f\u00f8rstepartsdataindsamling kan p\u00e5virke deres forretning. CMO\u2019en b\u00f8r p\u00e5tage sig rollen som dataforvalter. Det vil g\u00f8re det muligt at tage ejerskab over databeskyttelse, administration af samtykker samt kommunikation til kunder vedr\u00f8rende data.<\/p>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"divider-wrap\" data-alignment=\"default\"><div style=\"height: 25px;\" class=\"divider\"><\/div><\/div>\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<p><strong>Vi kan hj\u00e6lpe dig<\/strong><\/p>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"divider-wrap\" data-alignment=\"default\"><div style=\"height: 25px;\" class=\"divider\"><\/div><\/div>\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<p>Med RubiqCloud kan du indsamle dine f\u00f8rstepartsdata nemt og sikkert. RubiqCloud h\u00e5ndterer alle former for permissions og samtykker fra alle kontaktpunkter og underst\u00f8tter dataanmodninger i henhold til GDPR-lovgivningen. Med RubiqCloud f\u00e5r du et samlet overblik over dine data der g\u00f8r det muligt for dig at bruge dem strategisk klogt i dit arbejde.<\/p>\n<p>Fluid arbejder med bl.a. <a href=\"https:\/\/www.fluid-solutions.dk\/en\/hjerteforeningen\/\" target=\"_blank\" rel=\"noopener\">Hjerteforeningen<\/a> and <a href=\"https:\/\/www.fluid-solutions.dk\/en\/boxer-faar-best-in-class-lead-management-loesning\/\" target=\"_blank\" rel=\"noopener\">Norlys<\/a> om at sikre opsamlingen og brugen af data fra kunderne. L\u00e6s de 2 cases.<\/p>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"divider-wrap\" data-alignment=\"default\"><div style=\"height: 25px;\" class=\"divider\"><\/div><\/div>\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<p>Vil du vide mere om RubiqCloud, er du altid velkommen til at kontakte os p\u00e5:<\/p>\n<p>E-mail: <a href=\"mailto:kontakt@fluid-solutions.dk\">kontakt@fluid-solutions.dk<\/a><\/p>\n<p>Tlf: 25652654<\/p>\n<p>V\u00e6r sikker p\u00e5 ikke at g\u00e5 glip af en opdatering og f\u00f8lg os p\u00e5\u00a0<a href=\"https:\/\/www.linkedin.com\/company\/fluiddk\" target=\"_blank\" rel=\"noopener\">Linkedin\u00a0<\/a>and\u00a0<a href=\"https:\/\/www.facebook.com\/fluidsolutionsdk\/\" target=\"_blank\" rel=\"noopener\">Facebook<\/a>.<\/p>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"divider-wrap\" data-alignment=\"default\"><div style=\"height: 25px;\" class=\"divider\"><\/div><\/div><div class=\"divider-wrap\" data-alignment=\"default\"><div style=\"height: 25px;\" class=\"divider\"><\/div><\/div>\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<p>Kilde: <a href=\"https:\/\/www.thinkwithgoogle.com\/future-of-marketing\/privacy-and-trust\/privacy-for-customers-and-marketers\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.thinkwithgoogle.com\/future-of-marketing\/privacy-and-trust\/privacy-for-customers-and-marketers\/<\/a><\/p>\n\t<\/div>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_6a67baebe6aa2\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>","protected":false},"excerpt":{"rendered":"Privatlivets fred er p\u00e5 alles l\u00e6ber i dag. Forbrugerne bekymrer sig om at dele deres oplysninger og om, hvordan...","protected":false},"author":2,"featured_media":11146,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[42],"tags":[5,7,233,264,271,521,522,523],"class_list":["post-11141","post","type-post","status-publish","format-standard","has-post-thumbnail","category-news","tag-fluid","tag-data-management","tag-permission-management","tag-rubiq-cloud","tag-rubiqcloud","tag-datamanagement-2","tag-rubiqcloud-2","tag-permission-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Relevante marketingoplevelser i overensstemmelse med privatlivets fred<\/title>\n<meta name=\"description\" content=\"Forbrugerne bekymrer sig om at dele deres oplysninger og om, hvordan disse bruges. Marketingfolk bekymrer sig om, opsamling af forbrugerdata.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fluid-solutions.dk\/en\/relevante-marketingoplevelser-i-overensstemmelse-med-privatlivets-fred\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Relevante marketingoplevelser i overensstemmelse med privatlivets fred\" \/>\n<meta property=\"og:description\" content=\"Forbrugerne bekymrer sig om at dele deres oplysninger og om, hvordan disse bruges. 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