{"id":12336,"date":"2025-11-25T13:33:53","date_gmt":"2025-11-25T13:33:53","guid":{"rendered":"https:\/\/www.fluid-solutions.dk\/?p=12336"},"modified":"2026-07-07T12:13:40","modified_gmt":"2026-07-07T12:13:40","slug":"saadan-bygger-du-en-moderne-samtykkestrategi","status":"publish","type":"post","link":"https:\/\/www.fluid-solutions.dk\/en\/saadan-bygger-du-en-moderne-samtykkestrategi\/","title":{"rendered":"How to build a modern consent strategy"},"content":{"rendered":"<div id=\"fws_6a7aeafcb8123\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<p>Good consent management is not only about complying with legislation. It is about building trust, strengthening the customer journey \u2013 and improving the business. In this blog, you will get inspiration on how to build a modern consent strategy while increasing both conversion and customer satisfaction.<\/p>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"divider-wrap\" data-alignment=\"default\"><div style=\"height: 25px;\" class=\"divider\"><\/div><\/div>\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<p><b>Consent is more than a legal requirement<\/b><\/p>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"divider-wrap\" data-alignment=\"default\"><div style=\"height: 25px;\" class=\"divider\"><\/div><\/div>\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<p>In many companies, consent is still viewed as a legal formality that needs to be handled to avoid fines. But in reality, consent is a strategic key to both trust and conversion. A well-thought-out consent strategy helps you to:<\/p>\n<ul>\n<li>Increase customers\u2019 trust in your brand<\/li>\n<li>Improve performance in digital channels<\/li>\n<li>Create consistency across the customer journey<\/li>\n<li>Document compliance and reduce risk<\/li>\n<\/ul>\n<p>It\u2019s no longer enough to simply \u201chave consent under control.\u201d A modern strategy is about designing an experience that\u2019s transparent, user-friendly \u2013 and feels valuable to the customer.<\/p>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"divider-wrap\" data-alignment=\"default\"><div style=\"height: 25px;\" class=\"divider\"><\/div><\/div>\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<p><b>Customer first: Relevance and trust in the consent flow<\/b><\/p>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"divider-wrap\" data-alignment=\"default\"><div style=\"height: 25px;\" class=\"divider\"><\/div><\/div>\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<p>For customers, the consent flow is part of the overall brand experience. This is where you have the opportunity to show respect, transparency, and professionalism \u2013 while also creating engagement. Four principles tend to show up in successful, modern consent strategies:<\/p>\n<ol>\n<li><b>Provide context:<\/b><b> <\/b>Explain what the customer gets out of giving consent. \u201cWould you like news and offers?\u201d isn\u2019t enough \u2013 make it clear what value it creates for them.<\/li>\n<li><b>Respect the customer\u2019s time and understanding:<\/b><b> <\/b>Keep the language simple, and make it easy to say both yes and no. It should feel intuitive and safe to change your mind.<\/li>\n<li><b>Think across channels:<\/b><b> <\/b>When consent sits in silos \u2013 in CRM, email, customer service, and campaigns \u2013 you lose both oversight and trust. A unified flow creates clarity and consistency.<\/li>\n<li><b>Be transparent and honest:<\/b><b> <\/b>Drop the legal jargon. Use language that shows you take the customer\u2019s data and experience seriously \u2013 language that builds trust.<\/li>\n<\/ol>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"divider-wrap\" data-alignment=\"default\"><div style=\"height: 25px;\" class=\"divider\"><\/div><\/div>\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<p><b>Strategic moves: How the best do it<\/b><\/p>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"divider-wrap\" data-alignment=\"default\"><div style=\"height: 25px;\" class=\"divider\"><\/div><\/div>\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<p>Experience from companies that have succeeded with a modern consent strategy points to three fundamental approaches:<\/p>\n<ol>\n<li><b> Centralization:<\/b><b> <\/b>Bring all consents together in one place \u2013 whether they come from the website, customer service, or campaigns. This minimizes the risk of errors and makes it easy to respond quickly.<\/li>\n<li><b> Orchestration:<\/b><b> <\/b>Make sure data flows correctly between systems. When a customer gives consent in one place, it should automatically be used appropriately in other systems \u2013 without becoming intrusive.<\/li>\n<li><b> Personalized trust:<\/b><b> <\/b>Give customers control over their own preferences. When they experience real freedom of choice, both engagement and loyalty increase.<\/li>\n<\/ol>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"divider-wrap\" data-alignment=\"default\"><div style=\"height: 25px;\" class=\"divider\"><\/div><\/div>\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<p><b>What should a modern consent strategy be able to do?<\/b><\/p>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"divider-wrap\" data-alignment=\"default\"><div style=\"height: 25px;\" class=\"divider\"><\/div><\/div>\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<p>If you want to build a future-proof and customer-friendly setup, there are six elements you should have under control:<\/p>\n<p><span style=\"font-weight: 400;\">\u2705 <\/span><b>Granular consent:<\/b><b> <\/b>Let users choose between different purposes \u2013 e.g., newsletters, offers, profiling, or third-party sharing. That creates transparency and improves data quality.<\/p>\n<p><span style=\"font-weight: 400;\">\u2705 <\/span><b>Integration with CMS, CRM, and email marketing:<\/b><b> <\/b>An effective consent flow requires close technical integration so data is always up to date and accurate across systems.<\/p>\n<p><span style=\"font-weight: 400;\">\u2705 <\/span><b>Automated data retention:<\/b><b> <\/b>Set clear rules for when consents and data should be deleted, deactivated, or reconfirmed. This reduces risk and ensures compliance.<\/p>\n<p><span style=\"font-weight: 400;\">\u2705 <\/span><b>Regular audits and updates:<\/b><b> <\/b>Consent needs to keep up with both the business and regulation. Review texts, flows, and integrations at least once a year \u2013 preferably more often.<\/p>\n<p><span style=\"font-weight: 400;\">\u2705 <\/span><b>A simple, user-friendly interface:<\/b><b> <\/b>An intuitive preference center where users can easily view and edit their choices is key to trust and transparency.<\/p>\n<p><span style=\"font-weight: 400;\">\u2705 <\/span><b>Compliance with legislation:<\/b><b> <\/b>GDPR and the Marketing Practices Act are the foundation. But they should never get in the way of a good user experience \u2013 in fact, the two are closely connected.<\/p>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"divider-wrap\" data-alignment=\"default\"><div style=\"height: 25px;\" class=\"divider\"><\/div><\/div>\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<p><span style=\"font-weight: 400;\">\ud83d\udca1 <\/span><i><span style=\"font-weight: 400;\">Tip:<\/span><\/i> Use these points as a checklist for an internal evaluation. Where are you strong \u2013 and where are the gaps in your setup?<\/p>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"divider-wrap\" data-alignment=\"default\"><div style=\"height: 25px;\" class=\"divider\"><\/div><\/div>\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<p><b>Real-world inspiration<\/b><\/p>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"divider-wrap\" data-alignment=\"default\"><div style=\"height: 25px;\" class=\"divider\"><\/div><\/div>\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<p>More and more companies are now taking consent seriously as part of the customer experience. Some are building user-friendly preference centres, while others are integrating consents directly into lead flows and marketing automation. The common denominator? They make it easy to be a customer and easy to stay compliant.<\/p>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"divider-wrap\" data-alignment=\"default\"><div style=\"height: 25px;\" class=\"divider\"><\/div><\/div>\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<p><b>Conclusion: Start simple \u2013 think holistically<\/b><\/p>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"divider-wrap\" data-alignment=\"default\"><div style=\"height: 25px;\" class=\"divider\"><\/div><\/div>\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<p>You do not need to start from scratch or invest in an entirely new system to improve your consent strategy. But you do need to make deliberate choices and think across the business. Ask yourselves:<\/p>\n<ul>\n<li>What role does consent play in our customer journey?<\/li>\n<li>Do we have oversight of data and preferences across systems?<\/li>\n<li>Do we meet both legal requirements and customers\u2019 expectations?<\/li>\n<\/ul>\n<p>Start with the low-hanging fruit and gradually build a setup that strengthens the customer relationship \u2013 and therefore the business.<\/p>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"divider-wrap\" data-alignment=\"default\"><div style=\"height: 25px;\" class=\"divider\"><\/div><\/div>\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<p><b>Would you like to see what it looks like in practice?<\/b><\/p>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"divider-wrap\" data-alignment=\"default\"><div style=\"height: 25px;\" class=\"divider\"><\/div><\/div>\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<p>RubiqCloud helps businesses centralize consent in one place, integrate across systems, and automate the entire flow \u2013 from collection to data retention. <span style=\"font-weight: 400;\">\ud83d\udc49 <\/span><a href=\"https:\/\/www.fluid-solutions.dk\/en\/kontakt-os\/\"><b>Book a demo and see it for yourself.<\/b><\/a><\/p>\n\t<\/div>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>","protected":false},"excerpt":{"rendered":"God samtykkeh\u00e5ndtering handler ikke kun om at overholde lovgivningen. Det handler om at skabe tillid, styrke kunderejsen \u2013 og...","protected":false},"author":2,"featured_media":13868,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[42],"tags":[844,1278,1285,1286,1287,1288],"class_list":["post-12336","post","type-post","status-publish","format-standard","has-post-thumbnail","category-news","tag-strategi","tag-kunderejse","tag-samtykker","tag-tillid","tag-samtykkestrategi","tag-moderne"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.1 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>S\u00e5dan bygger du en moderne samtykkestrategi - Fluid A\/S<\/title>\n<meta name=\"description\" content=\"L\u00e6r at centralisere, orkestrere og optimere samtykker \u2013 og byg en moderne samtykkestrategi der \u00f8ger tillid, konvertering og kundetilfredshed.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fluid-solutions.dk\/en\/saadan-bygger-du-en-moderne-samtykkestrategi\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"S\u00e5dan bygger du en moderne samtykkestrategi\" \/>\n<meta property=\"og:description\" content=\"L\u00e6r at centralisere, orkestrere og optimere samtykker \u2013 og byg en moderne samtykkestrategi der \u00f8ger tillid, konvertering og kundetilfredshed.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.fluid-solutions.dk\/en\/saadan-bygger-du-en-moderne-samtykkestrategi\/\" \/>\n<meta property=\"og:site_name\" content=\"Fluid A\/S\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/fluidsolutionsdk\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/fluidsolutionsdk\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-25T13:33:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-07T12:13:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.fluid-solutions.dk\/wp-content\/uploads\/Moderne-samtykkestrategi-blog-1030x647.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1030\" \/>\n\t<meta property=\"og:image:height\" content=\"647\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Niels Chr. M\u00f8ller\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Niels Chr. M\u00f8ller\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.fluid-solutions.dk\\\/saadan-bygger-du-en-moderne-samtykkestrategi\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.fluid-solutions.dk\\\/saadan-bygger-du-en-moderne-samtykkestrategi\\\/\"},\"author\":{\"name\":\"Niels Chr. M\u00f8ller\",\"@id\":\"https:\\\/\\\/www.fluid-solutions.dk\\\/#\\\/schema\\\/person\\\/4bf9aa5ae9d01b6fff8af160fc26171b\"},\"headline\":\"S\u00e5dan bygger du en moderne samtykkestrategi\",\"datePublished\":\"2025-11-25T13:33:53+00:00\",\"dateModified\":\"2026-07-07T12:13:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.fluid-solutions.dk\\\/saadan-bygger-du-en-moderne-samtykkestrategi\\\/\"},\"wordCount\":1204,\"publisher\":{\"@id\":\"https:\\\/\\\/www.fluid-solutions.dk\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.fluid-solutions.dk\\\/saadan-bygger-du-en-moderne-samtykkestrategi\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.fluid-solutions.dk\\\/wp-content\\\/uploads\\\/Moderne-samtykkestrategi-blog-scaled.png\",\"keywords\":[\"strategi\",\"Kunderejse\",\"Samtykker\",\"Tillid\",\"Samtykkestrategi\",\"Moderne\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.fluid-solutions.dk\\\/saadan-bygger-du-en-moderne-samtykkestrategi\\\/\",\"url\":\"https:\\\/\\\/www.fluid-solutions.dk\\\/saadan-bygger-du-en-moderne-samtykkestrategi\\\/\",\"name\":\"S\u00e5dan bygger du en moderne samtykkestrategi - Fluid A\\\/S\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.fluid-solutions.dk\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.fluid-solutions.dk\\\/saadan-bygger-du-en-moderne-samtykkestrategi\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.fluid-solutions.dk\\\/saadan-bygger-du-en-moderne-samtykkestrategi\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.fluid-solutions.dk\\\/wp-content\\\/uploads\\\/Moderne-samtykkestrategi-blog-scaled.png\",\"datePublished\":\"2025-11-25T13:33:53+00:00\",\"dateModified\":\"2026-07-07T12:13:40+00:00\",\"description\":\"L\u00e6r at centralisere, orkestrere og optimere samtykker \u2013 og byg en moderne samtykkestrategi der \u00f8ger tillid, konvertering og kundetilfredshed.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.fluid-solutions.dk\\\/saadan-bygger-du-en-moderne-samtykkestrategi\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.fluid-solutions.dk\\\/saadan-bygger-du-en-moderne-samtykkestrategi\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.fluid-solutions.dk\\\/saadan-bygger-du-en-moderne-samtykkestrategi\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.fluid-solutions.dk\\\/wp-content\\\/uploads\\\/Moderne-samtykkestrategi-blog-scaled.png\",\"contentUrl\":\"https:\\\/\\\/www.fluid-solutions.dk\\\/wp-content\\\/uploads\\\/Moderne-samtykkestrategi-blog-scaled.png\",\"width\":2560,\"height\":1607},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.fluid-solutions.dk\\\/saadan-bygger-du-en-moderne-samtykkestrategi\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Hjem\",\"item\":\"https:\\\/\\\/www.fluid-solutions.dk\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"S\u00e5dan bygger du en moderne samtykkestrategi\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.fluid-solutions.dk\\\/#website\",\"url\":\"https:\\\/\\\/www.fluid-solutions.dk\\\/\",\"name\":\"Fluid A\\\/S\",\"description\":\"RubiqCloud \u2013 All your consents and profiles \u2013 unified, compliant and ready to use\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.fluid-solutions.dk\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.fluid-solutions.dk\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.fluid-solutions.dk\\\/#organization\",\"name\":\"Fluid Solutions\",\"url\":\"https:\\\/\\\/www.fluid-solutions.dk\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.fluid-solutions.dk\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.fluid-solutions.dk\\\/wp-content\\\/uploads\\\/Fluid-Logo_-Graphic-Only_RGB.png\",\"contentUrl\":\"https:\\\/\\\/www.fluid-solutions.dk\\\/wp-content\\\/uploads\\\/Fluid-Logo_-Graphic-Only_RGB.png\",\"width\":322,\"height\":322,\"caption\":\"Fluid Solutions\"},\"image\":{\"@id\":\"https:\\\/\\\/www.fluid-solutions.dk\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/fluidsolutionsdk\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/fluiddk\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.fluid-solutions.dk\\\/#\\\/schema\\\/person\\\/4bf9aa5ae9d01b6fff8af160fc26171b\",\"name\":\"Niels Chr. M\u00f8ller\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9864589b22997ab718aa727b33476d594aa4d98cdf7d8915003d3a36ad30acad?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9864589b22997ab718aa727b33476d594aa4d98cdf7d8915003d3a36ad30acad?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9864589b22997ab718aa727b33476d594aa4d98cdf7d8915003d3a36ad30acad?s=96&d=mm&r=g\",\"caption\":\"Niels Chr. M\u00f8ller\"},\"sameAs\":[\"http:\\\/\\\/fluid-solutions.dk\",\"https:\\\/\\\/www.facebook.com\\\/fluidsolutionsdk\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/fluiddk\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"S\u00e5dan bygger du en moderne samtykkestrategi - Fluid A\/S","description":"L\u00e6r at centralisere, orkestrere og optimere samtykker \u2013 og byg en moderne samtykkestrategi der \u00f8ger tillid, konvertering og kundetilfredshed.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.fluid-solutions.dk\/en\/saadan-bygger-du-en-moderne-samtykkestrategi\/","og_locale":"en_US","og_type":"article","og_title":"S\u00e5dan bygger du en moderne samtykkestrategi","og_description":"L\u00e6r at centralisere, orkestrere og optimere samtykker \u2013 og byg en moderne samtykkestrategi der \u00f8ger tillid, konvertering og kundetilfredshed.","og_url":"https:\/\/www.fluid-solutions.dk\/en\/saadan-bygger-du-en-moderne-samtykkestrategi\/","og_site_name":"Fluid A\/S","article_publisher":"https:\/\/www.facebook.com\/fluidsolutionsdk","article_author":"https:\/\/www.facebook.com\/fluidsolutionsdk","article_published_time":"2025-11-25T13:33:53+00:00","article_modified_time":"2026-07-07T12:13:40+00:00","og_image":[{"width":1030,"height":647,"url":"https:\/\/www.fluid-solutions.dk\/wp-content\/uploads\/Moderne-samtykkestrategi-blog-1030x647.png","type":"image\/png"}],"author":"Niels Chr. M\u00f8ller","twitter_misc":{"Written by":"Niels Chr. M\u00f8ller","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.fluid-solutions.dk\/saadan-bygger-du-en-moderne-samtykkestrategi\/#article","isPartOf":{"@id":"https:\/\/www.fluid-solutions.dk\/saadan-bygger-du-en-moderne-samtykkestrategi\/"},"author":{"name":"Niels Chr. M\u00f8ller","@id":"https:\/\/www.fluid-solutions.dk\/#\/schema\/person\/4bf9aa5ae9d01b6fff8af160fc26171b"},"headline":"S\u00e5dan bygger du en moderne samtykkestrategi","datePublished":"2025-11-25T13:33:53+00:00","dateModified":"2026-07-07T12:13:40+00:00","mainEntityOfPage":{"@id":"https:\/\/www.fluid-solutions.dk\/saadan-bygger-du-en-moderne-samtykkestrategi\/"},"wordCount":1204,"publisher":{"@id":"https:\/\/www.fluid-solutions.dk\/#organization"},"image":{"@id":"https:\/\/www.fluid-solutions.dk\/saadan-bygger-du-en-moderne-samtykkestrategi\/#primaryimage"},"thumbnailUrl":"https:\/\/www.fluid-solutions.dk\/wp-content\/uploads\/Moderne-samtykkestrategi-blog-scaled.png","keywords":["strategi","Kunderejse","Samtykker","Tillid","Samtykkestrategi","Moderne"],"articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.fluid-solutions.dk\/saadan-bygger-du-en-moderne-samtykkestrategi\/","url":"https:\/\/www.fluid-solutions.dk\/saadan-bygger-du-en-moderne-samtykkestrategi\/","name":"S\u00e5dan bygger du en moderne samtykkestrategi - Fluid A\/S","isPartOf":{"@id":"https:\/\/www.fluid-solutions.dk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.fluid-solutions.dk\/saadan-bygger-du-en-moderne-samtykkestrategi\/#primaryimage"},"image":{"@id":"https:\/\/www.fluid-solutions.dk\/saadan-bygger-du-en-moderne-samtykkestrategi\/#primaryimage"},"thumbnailUrl":"https:\/\/www.fluid-solutions.dk\/wp-content\/uploads\/Moderne-samtykkestrategi-blog-scaled.png","datePublished":"2025-11-25T13:33:53+00:00","dateModified":"2026-07-07T12:13:40+00:00","description":"L\u00e6r at centralisere, orkestrere og optimere samtykker \u2013 og byg en moderne samtykkestrategi der \u00f8ger tillid, konvertering og kundetilfredshed.","breadcrumb":{"@id":"https:\/\/www.fluid-solutions.dk\/saadan-bygger-du-en-moderne-samtykkestrategi\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.fluid-solutions.dk\/saadan-bygger-du-en-moderne-samtykkestrategi\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.fluid-solutions.dk\/saadan-bygger-du-en-moderne-samtykkestrategi\/#primaryimage","url":"https:\/\/www.fluid-solutions.dk\/wp-content\/uploads\/Moderne-samtykkestrategi-blog-scaled.png","contentUrl":"https:\/\/www.fluid-solutions.dk\/wp-content\/uploads\/Moderne-samtykkestrategi-blog-scaled.png","width":2560,"height":1607},{"@type":"BreadcrumbList","@id":"https:\/\/www.fluid-solutions.dk\/saadan-bygger-du-en-moderne-samtykkestrategi\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Hjem","item":"https:\/\/www.fluid-solutions.dk\/"},{"@type":"ListItem","position":2,"name":"S\u00e5dan bygger du en moderne samtykkestrategi"}]},{"@type":"WebSite","@id":"https:\/\/www.fluid-solutions.dk\/#website","url":"https:\/\/www.fluid-solutions.dk\/","name":"Fluid A\/S","description":"RubiqCloud \u2013 All your consents and profiles \u2013 unified, compliant and ready to use","publisher":{"@id":"https:\/\/www.fluid-solutions.dk\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.fluid-solutions.dk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.fluid-solutions.dk\/#organization","name":"Fluid Solutions","url":"https:\/\/www.fluid-solutions.dk\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.fluid-solutions.dk\/#\/schema\/logo\/image\/","url":"https:\/\/www.fluid-solutions.dk\/wp-content\/uploads\/Fluid-Logo_-Graphic-Only_RGB.png","contentUrl":"https:\/\/www.fluid-solutions.dk\/wp-content\/uploads\/Fluid-Logo_-Graphic-Only_RGB.png","width":322,"height":322,"caption":"Fluid Solutions"},"image":{"@id":"https:\/\/www.fluid-solutions.dk\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/fluidsolutionsdk","https:\/\/www.linkedin.com\/company\/fluiddk"]},{"@type":"Person","@id":"https:\/\/www.fluid-solutions.dk\/#\/schema\/person\/4bf9aa5ae9d01b6fff8af160fc26171b","name":"Niels Chr. M\u00f8ller","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/9864589b22997ab718aa727b33476d594aa4d98cdf7d8915003d3a36ad30acad?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/9864589b22997ab718aa727b33476d594aa4d98cdf7d8915003d3a36ad30acad?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9864589b22997ab718aa727b33476d594aa4d98cdf7d8915003d3a36ad30acad?s=96&d=mm&r=g","caption":"Niels Chr. M\u00f8ller"},"sameAs":["http:\/\/fluid-solutions.dk","https:\/\/www.facebook.com\/fluidsolutionsdk","https:\/\/www.linkedin.com\/company\/fluiddk"]}]}},"_links":{"self":[{"href":"https:\/\/www.fluid-solutions.dk\/en\/wp-json\/wp\/v2\/posts\/12336","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fluid-solutions.dk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fluid-solutions.dk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fluid-solutions.dk\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fluid-solutions.dk\/en\/wp-json\/wp\/v2\/comments?post=12336"}],"version-history":[{"count":24,"href":"https:\/\/www.fluid-solutions.dk\/en\/wp-json\/wp\/v2\/posts\/12336\/revisions"}],"predecessor-version":[{"id":13923,"href":"https:\/\/www.fluid-solutions.dk\/en\/wp-json\/wp\/v2\/posts\/12336\/revisions\/13923"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fluid-solutions.dk\/en\/wp-json\/wp\/v2\/media\/13868"}],"wp:attachment":[{"href":"https:\/\/www.fluid-solutions.dk\/en\/wp-json\/wp\/v2\/media?parent=12336"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fluid-solutions.dk\/en\/wp-json\/wp\/v2\/categories?post=12336"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fluid-solutions.dk\/en\/wp-json\/wp\/v2\/tags?post=12336"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}