{"id":13752,"date":"2026-04-29T11:45:59","date_gmt":"2026-04-29T11:45:59","guid":{"rendered":"https:\/\/www.fluid-solutions.dk\/?p=13752"},"modified":"2026-06-12T13:44:04","modified_gmt":"2026-06-12T13:44:04","slug":"i-har-masser-af-kundedata-men-kan-i-faktisk-bruge-dem","status":"publish","type":"post","link":"https:\/\/www.fluid-solutions.dk\/en\/i-har-masser-af-kundedata-men-kan-i-faktisk-bruge-dem\/","title":{"rendered":"You have plenty of customer data \u2013 but can you actually use it?"},"content":{"rendered":"<div id=\"fws_6a56a0e331756\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<p>Many larger companies do not have a data problem. They have an activation problem.<\/p>\n<p>They have large amounts of customer data, complex system landscapes and ambitious marketing strategies, yet their data is still not converted into real value.<\/p>\n<p>Why? Because they lack control over consents \u2013 and therefore over how their data may be used.<\/p>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"divider-wrap\" data-alignment=\"default\"><div style=\"height: 25px;\" class=\"divider\"><\/div><\/div>\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<p style=\"font-size: 18px; font-weight: bold; color: #02535f;\">The data exists \u2013 but cannot be used.<\/p>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"divider-wrap\" data-alignment=\"default\"><div style=\"height: 25px;\" class=\"divider\"><\/div><\/div>\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<p>In practice, we see the same challenges:<\/p>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"divider-wrap\" data-alignment=\"default\"><div style=\"height: 25px;\" class=\"divider\"><\/div><\/div><div class=\"nectar-fancy-ul\" data-list-icon=\"icon-salient-thin-line\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> \n<ul>\n<li>Consents are unclear, outdated or spread across systems<\/li>\n<li>Customer profiles are fragmented and inconsistent<\/li>\n<li>Leads are handled manually or without structure<\/li>\n<\/ul>\n <\/div>\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<p>This means that:<\/p>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"divider-wrap\" data-alignment=\"default\"><div style=\"height: 25px;\" class=\"divider\"><\/div><\/div><div class=\"nectar-fancy-ul\" data-list-icon=\"icon-salient-thin-line\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> \n<ul>\n<li>Marketing cannot use data effectively and safely<\/li>\n<li>Compliance cannot document correct use<\/li>\n<li>The company loses both conversions and revenue<\/li>\n<\/ul>\n <\/div>\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<p>In short: The data is there \u2013 but it cannot be used effectively and safely.<\/p>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"divider-wrap\" data-alignment=\"default\"><div style=\"height: 25px;\" class=\"divider\"><\/div><\/div>\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<p style=\"font-size: 18px; font-weight: bold; color: #02535f;\">Three reasons why data does not create value<\/p>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"divider-wrap\" data-alignment=\"default\"><div style=\"height: 25px;\" class=\"divider\"><\/div><\/div>\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<p>In practice, we mainly see three reasons:<\/p>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"divider-wrap\" data-alignment=\"default\"><div style=\"height: 25px;\" class=\"divider\"><\/div><\/div>\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<ol>\n<li>Consents cannot be used: Consents are often stored locally in individual systems or lack documentation. This makes them difficult \u2013 or risky \u2013 to use in practice.<\/li>\n<li>Customer profiles are not connected: When data is spread across CRM, marketing automation and other systems, there is no unified overview of the customer.<\/li>\n<li>Leads are not followed up effectively: Leads are lost, not validated or not followed up quickly enough \u2013 and therefore lose value.<\/li>\n<\/ol>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"divider-wrap\" data-alignment=\"default\"><div style=\"height: 25px;\" class=\"divider\"><\/div><\/div>\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<p style=\"font-size: 18px; font-weight: bold; color: #02535f;\">When data starts creating value<\/p>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"divider-wrap\" data-alignment=\"default\"><div style=\"height: 25px;\" class=\"divider\"><\/div><\/div>\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<p>Companies that succeed with data-driven marketing have one thing in common: They have control over their consents \u2013 and therefore over how their data may be used.<\/p>\n<p>RubiqCloud is built precisely for this.<\/p>\n<p>Not as yet another system \u2013 but as a shared foundation that makes data usable and lawful to use across systems and channels.<\/p>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"divider-wrap\" data-alignment=\"default\"><div style=\"height: 25px;\" class=\"divider\"><\/div><\/div>\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<p style=\"font-size: 18px; font-weight: bold; color: #02535f;\">How RubiqCloud makes data usable<\/p>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"divider-wrap\" data-alignment=\"default\"><div style=\"height: 25px;\" class=\"divider\"><\/div><\/div>\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<p>RubiqCloud ensures that your data can be used \u2013 correctly, documented and across systems and channels:<\/p>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"divider-wrap\" data-alignment=\"default\"><div style=\"height: 25px;\" class=\"divider\"><\/div><\/div>\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<p><b>\ud83d\udee1\ufe0fConsent &amp; Preferences<\/b><\/p>\n\t<\/div>\n<\/div>\n\n\n\n\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<p>All consents and preferences are centralised, documented and kept up to date \u2013 so they can be actively used across systems and channels. The result is secure compliance and better customer experiences.<\/p>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"divider-wrap\" data-alignment=\"default\"><div style=\"height: 25px;\" class=\"divider\"><\/div><\/div>\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<p><span style=\"font-weight: 400;\">\ud83d\udc64 <strong>Customer Profile<\/strong><\/span><\/p>\n\t<\/div>\n<\/div>\n\n\n\n\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<p>Customer profiles are gathered and kept up to date across systems \u2013 with consents and preferences linked to the customer, not the system. The result is better personalisation and secure identification.<\/p>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"divider-wrap\" data-alignment=\"default\"><div style=\"height: 25px;\" class=\"divider\"><\/div><\/div>\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<p><span style=\"font-weight: 400;\">\ud83c\udfaf <strong>Lead<\/strong><\/span><\/p>\n\t<\/div>\n<\/div>\n\n\n\n\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<p>All leads are collected, validated and activated automatically across campaigns and channels. The result is faster follow-up and higher conversion.<\/p>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"divider-wrap\" data-alignment=\"default\"><div style=\"height: 25px;\" class=\"divider\"><\/div><\/div>\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<p style=\"font-size: 18px; font-weight: bold; color: #02535f;\">What does this mean in practice?<\/p>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"divider-wrap\" data-alignment=\"default\"><div style=\"height: 25px;\" class=\"divider\"><\/div><\/div>\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<p><span style=\"font-weight: 400;\">\u2705<\/span> You can contact more customers \u2013 lawfully<br \/>\n<span style=\"font-weight: 400;\">\u2705<\/span> You can work with personalisation across channels<br \/>\n<span style=\"font-weight: 400;\">\u2705<\/span> You can respond faster to leads and behaviour<br \/>\n<span style=\"font-weight: 400;\">\u2705<\/span> You get higher data quality and significantly reduce compliance risk<\/p>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"divider-wrap\" data-alignment=\"default\"><div style=\"height: 25px;\" class=\"divider\"><\/div><\/div>\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<p>And most importantly: You start creating real value from the data you already have.<\/p>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"divider-wrap\" data-alignment=\"default\"><div style=\"height: 25px;\" class=\"divider\"><\/div><\/div>\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<p style=\"font-size: 18px; font-weight: bold; color: #02535f;\">Ready to work data-driven \u2013 the right way?<\/p>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"divider-wrap\" data-alignment=\"default\"><div style=\"height: 25px;\" class=\"divider\"><\/div><\/div>\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<p>Effective and compliant marketing is not about adding more tools. It is about being able to use the data you already have \u2013 correctly, efficiently and across systems and channels.<\/p>\n<p>That requires a strong foundation.<\/p>\n<p>Would you like to hear how RubiqCloud can make your data ready for use? \ud83d\udc49 <a href=\"https:\/\/www.fluid-solutions.dk\/en\/kontakt-os\/\">Contact us<\/a><\/p>\n\t<\/div>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>","protected":false},"excerpt":{"rendered":"Mange st\u00f8rre virksomheder har ikke et dataproblem. De har et aktiveringsproblem. De har store m\u00e6ngder kundedata, komplekse systemlandskaber og...","protected":false},"author":2,"featured_media":13885,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[261],"tags":[],"class_list":["post-13752","post","type-post","status-publish","format-standard","has-post-thumbnail","category-rubiqcloud"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>I har masser af kundedata \u2013 men kan I faktisk bruge dem? - Fluid A\/S<\/title>\n<meta name=\"description\" content=\"F\u00e5 styr p\u00e5 samtykker, kundedata og leads med RubiqCloud. 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M\u00f8ller\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Niels Chr. M\u00f8ller\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.fluid-solutions.dk\\\/i-har-masser-af-kundedata-men-kan-i-faktisk-bruge-dem\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.fluid-solutions.dk\\\/i-har-masser-af-kundedata-men-kan-i-faktisk-bruge-dem\\\/\"},\"author\":{\"name\":\"Niels Chr. 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