Fluid launches a customer-centric consent lifecycle management solution
Fluid, a pioneer in data management for intelligent, real-time marketing, has launched its new SaaS offering: RubiqCloud.
The core in Rubiq Cloud is the consent lifecycle management functionality enabling brands to connect to the anytime, anywhere customer (B2C or B2B) while securing legal compliance to the General Data Protection Regulation (GDPR).
The solutions also include a simple single sign-on app for managing customer identities across digital channels, and a profile app to build and manage customer profiles.
Seeing GDPR compliance as an integrated part, Rubiq Cloud offers brands with a customer-centric consent management model that empowers customers to manage their own personal data and consents. The model is very flexible and transparent enabling brands to build trust and to use personal data and consents for omnichannel personalization.
Rubiq Cloud also provides easy-to-use workflow-functionality supporting all data access requests under GDPR, such as the right to be forgotten.
Rubiq Cloud aims at Small to Medium Enterprises operating in EU under GDPR, including sectors as eCom, retail, travel & leisure, media & entertainment, etc.
During onboarding Fluid can assist with the design and deployment of a best practice consent lifecycle management model, and to convert the existing customer database to secure GDPR compliance.
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