IBM Watson Marketing

Designed to put the power of data in the hands of the marketeer

Use data and AI to drive customer-first strategies

Customers are using multiple channels, therefore leaving a trail of behavioural data as they move along their journey from touchpoint to touchpoint. Fluid can help you collect and use customer data from any channel, device or application for personalization within IBM's Campaign Automation platform.

With Watson Campaign Automation, the power of cognitive helps you deliver smarter, highly personalized campaigns that increases conversion and loyalty.

See why IBM is a leader in AI-powered marketing clouds.

Personalized campaigns powered by
IBM Watson Campaign Marketing

Customers want personalized experiences no matter where or when they connect. IBM Watson Campaign Automation is an industry-leading digital platform that provides these capabilities in all touchpoints. Unleash Watsons’ cognitive capabilities. With IBM we can help you deliver the personalized experiences that customers want and value.

Design & Automate

Deliver consistent cross-channel experiences for email, mobile, web and social that convert at a higher rate.

Cognitive Analytics

Understand and report on customer behaviour to make better marketing decisions while driving deeper customer engagement.

Faster Time to ROI

Connect your marketing ecosystem and stay agile with a scalable, cloud-based platform that integrates with your customer sources and tools.

Data-Driven Marketing Made Easy

IBM UBX is a cloud-based data integration platform that seamlessly connects your marketing ecosystem. It enables customer behaviour and identity data to flow freely across your technology stack.

Connect with IBM Watson Campaign Automation to gain a holistic, real-time view of customers. Know your customers from the first encounter to every interaction along the journey. Use data to increase conversions and loyalty with personalized messaging in the right channel, at the right time and place.