Architecture

Your customer data and customer interactions already live across systems, channels, and touchpoints. RubiqCloud is built to work with your existing architecture – not to replace it.

The platform acts as a central layer, connecting customer interactions and touchpoints with business systems and creating a common framework for managing Customer Consent & Preferences as well as Data Governance & Retention. This means that relevant customer, consent, and governance data can be made available wherever it is needed.

Your CRM, CDP, ERP, marketing automation, data platforms, and other systems can continue doing what they do best. RubiqCloud connects them and makes it easier to ensure consistent management of customer information, consent, and governance across your entire tech stack.

Here’s how it works in practice: 

RubiqCloud centralizes the management of consent, profiles, business rules, and governance, enabling the same principles to be applied consistently across systems and channels.

When data, consent, or status changes, relevant actions can be automated and synchronized across your existing system landscape. At the same time, each system can continue to handle the functions it does best.

Centralized management therefore does not mean that all data or functionality needs to be consolidated in one place. Instead, RubiqCloud creates a common management layer that connects your systems and ensures more consistent handling across your architecture.

Integration with your tech stack – connect RubiqCloud with relevant systems and data flows, making the platform an integrated part of your architecture.

Flexibility for your architecture – use the parts of RubiqCloud that match your needs, and expand the solution as new business requirements emerge.

Built for complexity and volume – handle large data volumes and complex customer and system landscapes on a platform that can scale with your needs.

One platform across the organization – support multiple brands, companies, and markets, and manage different requirements within the same platform setup.

RubiqCloud is built to fit into your existing system landscape and connect with the systems and channels you already use. This makes it possible to exchange and synchronize relevant data across your tech stack.

With an API-first approach, RubiqCloud can integrate with systems such as CRM, marketing automation, ERP, customer service platforms, websites, apps, and data platforms. This makes it possible to centralize the management of consent, profiles, business rules, and governance – without changing the systems that already run your business.

The result is a flexible architecture in which RubiqCloud connects your systems and ensures that relevant data is available and up to date wherever it is needed.