In many companies, customer data is scattered across CRM systems, marketing platforms, apps, and customer service tools. The result is often fragmented and inconsistent customer identities, making it difficult to maintain compliance, deliver relevant communication, and create a cohesive customer experience.

RubiqCloud Profile solves this challenge by gathering and consolidating all relevant information into one active and up-to-date customer profile.

The profile is updated in real time and serves as a shared data source across all systems – with full support for Single Sign-On, allowing customers to be recognized securely and consistently across all touchpoints, without duplicates. This gives you a solid and well-documented foundation for data protection, personalization, and trust-building communication.

RubiqCloud is the crucial link to your CRM or CDP, ensuring that your customer data is used correctly, and that consents and preferences are always valid and up to date.

The platform works together with the systems you already use and adds the layer of documentation, insight into the customer’s current status, and identity management that many standard solutions are not designed to handle.

RubiqCloud is built for the real world – with flexible integration and high scalability. Here’s how it works in practice:

One of the greatest strengths of RubiqCloud Profile is the way consents and preferences are handled. Instead of being tied to individual platforms, brands, or channels, they are consolidated and linked directly to the central customer profile.

This approach ensures that you always work with the newest and most accurate version of each customer’s consents and preferences, which not only strengthens compliance but also trust in your business.

Offer targeted and relevant communication based on always up-to-date preferences and data, significantly reducing the risk of miscommunication.

Provide fast and personalized service with a single unified overview, where customer service can easily document consents and update information without switching systems.

Build trust and increase loyalty through transparency, relevant dialogue, and a consistent, cohesive experience across channels.

RubiqCloud gives you full control over consents, customer profiles, and leads – all gathered in one place. The platform ensures compliant data processing, which strengthens the trust between you and your customers and improves customer experiences.

Fluid can help you get started with RubiqCloud. You get a solution that: