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Consent strategy and technical consulting

Professional advisory support that turns ambitions into concrete results

Consulting that creates structure, clarity, and value

Consents are the foundation for enabling sales and marketing to work effectively, and for ensuring your customer communications align with the customer experience and compliance. We provide advisory on consent strategy, design, and preference centers, so both you and your customers gain clarity and control. When consents are handled correctly, they create a trust-building customer experience.

We also provide consulting on the technical foundation, including IT architecture, data models, and integrations, so that consents can be properly documented and applied operationally across systems and channels.

Finally, we help you find the right level of ambition and choose an approach that fits your starting point, so you get a solution with a solid foundation that can be expanded over time with additional channels, preferences, and more. The result is confident progress and quality from the start, while the solution evolves with your needs and ambitions.

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Consents – the foundation for customer communication

Consents are the basis for all customer communication and therefore the first step in working with sales, marketing, and customer dialogue.

When consents are set up correctly, they become an opportunity that enables more customers, better dialogue, and more targeted communication. In practice, more and better consents mean you can build a stronger foundation for conversion and retention.

We provide consulting and advisory on how to build the foundation correctly – both commercially and technically – so that consents support the entire organization. At the same time, we ensure that you can document and manage consents responsibly, giving you confidence on compliance and clear frameworks for day-to-day operations.

Consent strategy, design, and user experience

Consents can’t be viewed in isolation as either a business, legal, or technical topic – they’re an integrated part of customer communication, compliance, the system landscape, and the user experience. At Fluid, we take a holistic approach: from strategy and structure to flow design and technical execution – so consents work in practice across channels and can be further developed over time.

Holistic consent strategy

We turn your consent strategy into concrete solutions where business objectives, compliance, and technical execution align – so everything works smoothly in practice.

Design that builds trust

Our consulting focuses on creating clear, easy-to-understand consent flows that support transparency and trust in customer dialogue and can be readily used across channels.

Clear direction and prioritization

Based on your goals and current setup, we create a shared decision-making foundation and overview that makes it easier to clarify opportunities, priorities, and next steps.

Consents that create confidence

We make consents a natural part of the customer journey by designing preference centers and touchpoints where consumers can easily understand, give, and change their consents.

Where existing consents and new needs meet

Very few companies start from scratch. Often, there is already data, existing consents, systems, and established workflows that need to be assessed and managed when a new consent solution is put in place.

We help create a clear overview of what can be carried forward, what needs to be rethought, and how consents, data, and lead flows can be brought together into a more cohesive structure. This is both about understanding the quality of your existing consents and ensuring they can be used correctly in the new solution.

With Fluid’s consulting, you’re assured a controlled transition.

The technical foundation that makes it possible

A well-functioning and stable consent solution requires a solid technical foundation. Consents must be handled consistently, securely, and at scale across systems, data, and channels, so the solution doesn’t become fragile or locked in – and so compliance and day-to-day operations go hand in hand.

With Fluid’s consulting, you get a setup that supports both your chosen consent strategy and day-to-day operations – and can evolve as new needs, channels, and ambitions emerge.

hej We provide consulting and advisory on:

Architecture and technical design behind the consent solution, so it’s robust, scalable, and easy to maintain.
Integrations and data flows across systems and channels, so consents are applied correctly and consistently.
Data models and security, including documentation, access control, and auditability.

One foundation, multiple paths forward

There isn’t one “right” way to build a consent solution. The level of ambition, timing, and priorities depend on your business needs and existing setup. At Fluid, we tailor the solution to your specific situation. Some start with a strong foundation and expand gradually, while others work toward a more comprehensive solution from day one.