The General Data Protection Regulation (GDPR), also known as the Data Protection Regulation, has changed the rules and given customers control over their personal information. Businesses and brands must learn to adapt to this and convince customers to share their data. Managing and protecting personal information, along with transparent communication about how and why this data is collected, is essential. Without the ability to deliver a personal and seamless experience, you risk customers withdrawing their consent.
Permission Management
Connecting with your customers
Turn privacy and transparency into
a competitive advantage
Fluid helps businesses turn personal data and transparency into a competitive advantage by giving customers simple and user-friendly access to manage profiles, preferences, and consents in real time — enabling personalized experiences at every touchpoint.
Know your customers
The General Data Protection Regulation (GDPR) was adopted on May 25, 2018, and has since attracted significant attention due to its stricter compliance requirements.
Some of the challenges companies are trying to solve are:
- Being able to identify and connect with customers and leads across touchpoints, both online and offline
- Providing customers with user-friendly access to manage their profiles, preferences, and consents
- Gain real-time access to a single customer view across touchpoints
Customer transparency and privacy represent an opportunity to build trustworthy, meaningful relationships that enable businesses to increase registrations and conversions.
Let your customers set the agenda for your communication
Let your customers tell you what they want, when, and how. Combine their preferences with their actual behavior to create a customer experience that boosts your performance — from consideration and evaluation to purchase and retention.
Fluid can help you build and manage your customer profiles, preferences, and consents in RubiqCloud — where you can access your customer data in real time and across touchpoints.
eCom
Web
